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  • Home
  • Fast-Track Programs
    • Operational Readiness for Corrections: OUD
    • Operational Readiness for First Responders: OUD
    • Operational Readiness for Police Officers: OUD
  • Mastery-Track Programs
    • Customer Experience
    • Digital Marketing
    • Strategic AI
  • About
    • Advisor Experience
    • Zschool Partnership
    • FAQ
  • Register & Pay
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  • Home
  • Fast-Track Programs
    • Operational Readiness for Corrections: OUD
    • Operational Readiness for First Responders: OUD
    • Operational Readiness for Police Officers: OUD
  • Mastery-Track Programs
    • Customer Experience
    • Digital Marketing
    • Strategic AI
  • About
    • Advisor Experience
    • Zschool Partnership
    • FAQ
  • Register & Pay

Strategic AI Advisory Member


Heather Buchholz

Active Term: 06/2025 - 06/2026
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Areas of Expertise

  • Using AI for Creative Innovation
  • Driving AI Transformation & Adoption

Global Marketing Director

Archroma

As a marketing advisor and industry disruptor, I bring real-world expertise in brand strategy, digital innovation, and sales growth. With a focus on product launches, campaign development, and data-driven decision-making, I help organizations—especially in the packaging sector—stand out in competitive markets. Passionate about mentoring future marketers, I bridge insight with industry practice to inspire bold, strategic thinking in today’s evolving marketing landscape.

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Furman University
3300 Poinsett Highway
Greenville, SC 29613
Phone: 864.294.2000
furman.edu
Contact ​Us
Please reach out to the Program Manager if you wish to confirm any LinkedIn outreach. Our program is supported by a dedicated marketing team helping us identify great candidates.

Gwen Schanda - Program Manager
Digital Marketing & Strategic AI
Email: [email protected]
Phone: 864.300.0100

Eliza Franklin - Marketing Research Assistant
Phone: 864.300.0100

Jodi Sporn - Program Manager
Operational Readiness Programs
Email: [email protected]
888.845.4131
In partnership with Zschool.
In partnership with Zschool