AI Driven Marketing Leadership Program

Lead AI. Don’t React to It.

AI is already reshaping marketing. The question is whether your organization is leading that change — or reacting to it.

Most companies are experimenting with AI tools. Very few are redesigning their marketing systems around AI.
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AI Driven Marketing Leadership is built for professionals responsible for growth, performance, and transformation who need more than tactics. They need structure, governance, and a roadmap.
Participants are eligible to receive 3.2 Continuing Education Units from Furman University upon successful completion of the course. Please contact your Program Manager below to learn more!

Who This Program Is For

This program is designed for professionals who influence revenue, growth, and organizational change.
  • Senior marketing and growth leaders
  • Mid-career marketers stepping into strategic ownership
  • Sales and business development leaders partnering on demand
  • Marketing operations and transformation managers
  • Cross-functional leaders implementing AI at scale

If you are responsible for outcomes, not just execution, this program is for you.

Enroll in the AI Driven Marketing Leadership Program Today!

8 Modules Online ($4,995)

  • Start today - conveniently self-paced learning!
  • Includes your Course Workbook & all course materials.
  • Enjoy hands-on projects & interactive discussions.
  • Earn your Certificate of Completion in just 8 weeks!

What Makes This Program Different

Most AI marketing programs focus on tools. This program focuses on operating models.
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You will learn how to:
  • Align AI initiatives to measurable business outcomes
  • Prevent performance drift and reputational risk
  • Design AI-enabled acquisition and lifecycle systems
  • Govern AI responsibly across teams
  • Communicate AI strategy clearly to executive stakeholders

This is about building durable advantage — not chasing trends.

The Executive Risk No One Talks About

AI adoption without structure creates:
  • Fragmented experimentation
  • Conflicting metrics
  • Brand risk
  • Unmanaged automation
  • Leadership misalignment

The greatest risk is not moving too slowly. It is scaling AI without governance. This program equips leaders to prevent that risk while unlocking growth.

Module 1 - Agent Fundamentals & Organizational Readiness

Explore how AI agents integrate into existing marketing systems and where leverage is gained or lost.
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Focus Areas
  • Diagnosing AI readiness across teams and workflows
  • Identifying structural bottlenecks that prevent scale
  • Mapping the lifecycle of AI-enabled marketing systems
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Outcome:
Participants leave with a structured AI readiness blueprint tailored to their organization.

Module 2 - Business Outcomes & Success Metrics ​​

Reframe AI initiatives around measurable business impact rather than activity or experimentation.
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Focus Areas
  • Mapping AI efforts to revenue and growth objectives
  • Eliminating vanity metrics and misaligned incentives
  • Designing accountability and escalation models
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Outcome:
Participants build a defensible outcome-to-metric framework aligned to executive priorities.

Module 3 - ​Acquisition & Performance Marketing

Redesign acquisition systems to increase speed while protecting brand equity and financial performance.
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Focus Areas
  • AI in paid media optimization and targeting
  • Human-in-the-loop performance design
  • Guardrails for high-velocity marketing

Outcome:
Participants develop a high-performance acquisition blueprint with risk controls built in.

Module 4 - Customer Experience, Lifecycle & Personalization

Design AI-enabled personalization systems that increase relevance without eroding trust.

Focus Areas
  • Predictive lifecycle triggers and automation
  • Trust-first personalization design
  • Consent, transparency, and ethical safeguards

Outcome:
Participants create a personalization governance model that balances growth and customer trust.

Module 5 - Generative AI & Creative Systems

Move beyond content experimentation to structured creative systems that scale responsibly.
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Focus Areas
  • Designing generative content workflows
  • Protecting brand voice at scale
  • Creative quality assurance and oversight

Outcome:
Participants produce a creative operations redesign that increases velocity without sacrificing control.

Module 6 - Marketing Operations, Automation & Scale

Ensure AI accelerates systems rather than amplifies operational weaknesses.

Focus Areas
  • Automation versus autonomy
  • Detecting drift and system decay
  • Designing resilient marketing infrastructure

Outcome:
Participants build a scalable marketing operations blueprint designed for long-term stability.

Module 7 - Governance, Risk & Compliance

Establish disciplined oversight structures to mitigate AI-related risk.
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Focus Areas
  • AI risk identification and mitigation
  • Bias, fairness, and regulatory considerations
  • Disclosure, accountability, and trust frameworks

Outcome:
Participants draft a marketing governance playbook for responsible AI adoption.

Module 8 - ​​The Future Marketing Organization

Design the long-term transformation roadmap for AI-enabled marketing leadership.
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Focus Areas
  • Multi-agent marketing systems
  • Talent and capability evolution
  • Executive communication and change management

Outcome:
Participants complete a board-ready 3-year AI transformation roadmap.

Capstone Project: Your Marketing Systems Portfolio

The capstone challenges participants to move beyond isolated AI initiatives and design a fully integrated marketing operating model.
Throughout the program, each module builds toward a cohesive portfolio that reflects real-world organizational complexity and strategic constraints.

Outcome
Participants graduate with a defensible, executive-level Marketing Systems Portfolio that can be used to:
  • Communicate AI strategy clearly to stakeholders
  • Align cross-functional teams around shared growth priorities
  • Govern AI responsibly while increasing performance velocity
  • Guide long-term marketing transformation

​Program Instructors & Content Experts

​​The esteemed faculty serving as content advisors and instructors for the course are recognized experts in their fields. Whether their contributions come through teaching, creating innovative materials, mentoring students, or advising on course content, they bring a unique blend of vision, inspiration, and practical skills. Together, they challenge your thinking, enhance your performance, and help you excel in your role.

Sue Grabowski​

Sue thinks big and then executes her vision. As the CEO at Desidara, she has built a team of designers, web and multimedia developers and writers that help organizations from small businesses to Fortune 500 companies communicate effectively. Clients include Danone North America, Erie Insurance, The Timken Co., Morgan Engineering, Akron Children’s Hospital and The Schroer Group.

Sue recognized the traditional advertising agency model was shifting and that many of the opportunities online and digital communications offered shouldn’t just be add-ons to her business. As a result, she aggressively restructured her agency, changing not only the company name but also its specialties, skills and client models to get ahead of the trends.

In recent years, she partnered with a tech expert to launch Squawqr Mobile Media, which is a technology platform that transforms data into web apps for public companies, small businesses, academia and nonprofits.

Matt Bailey

With more than 20 years in the online marketing industry, Matt excels in combining his marketing background with programming know-how to help companies create comprehensive strategies that improve web presence and conversions. Matt was an internet entrepreneur in the early '90s, which led to his development in SEO. After selling his first venture, he worked as a software engineer and then built the online marketing departments at two agencies.

Matt founded SiteLogic Marketing in 2006 and gained immediate attention in the industry, catapulting SiteLogic as one of the top online marketing agencies. He has taught at companies including Google, Experian, Microsoft, Disney, Proctor & Gamble, and IBM, and has worked with a vast and widely-known clientele. He’s authored books including Internet Marketing: An Hour a Day, Wired to be Wowed, and Teach New Dogs Old Tricks.

Sharon Goldmacher

Sharon is a veteran in the marketing and public relations industry, beginning her career in Atlanta in 1987. She develops integrated, results-focused marketing, PR and digital campaigns for clients in real estate, community improvement districts, food/beverage, professional services, sports, nonprofits and technology. Completive by nature, she created communications 21 in 1992, at the naïve age of 28, to see if she could do it. Within the first two years, she won the DeKalb Chamber’s Stargazer award for “Small Business Start-Up of the Year” and the Young Advertising Professional Award presented by the Atlanta Ad Club. In 2013, she won Business to Business Magazine’s Woman of Excellence award. Over the next 28 years, the company has garnered 80+ awards for its campaigns.

David Holt

David has a 20+ year history of selling and servicing premium brands locally, nationally and globally to discerning clients for category leaders in bespoke hospitality, luxury real estate, global corporate housing, wine country catering, and marquee names in finance, consulting, technology and the modern workplace movement.

Always the "client insight guy" at any company he's worked for, David has often been the leader of the client experience team. His current role is Vice President of Client Experience at Garten, Inc. where the customer journey of all Garten clients coast-to-coast rolls up to him.

David's past clients elsewhere include the majority of "Fortune 100" accounts as well as start-ups in every stage of development. The art and science of business storytelling in relation to the Customer Journey is David's area of expertise. This includes the RFP process, onboarding new clients, growing existing business, and retaining at-risk accounts through a joint effort with C-level client leaders, Venture Capitalist investors, Equity Finance Firms and a playbook of Marketing resources. ​

Brandon Walton

Brandon is an active cloud-computing technologist, consultant and business instructor with more than 10 years in assisting businesses with digital adaption. He has developed corporate training curriculums for enterprise clients including Microsoft, Amazon and TD Bank. Brandon currently manages a Sales & Marketing firm specializing in implementing Cloud CRM Solutions. He is also a Salesforce 2020 Marketing Champion and speaker for user groups and regional events.

Some of Brandon's attributes include: 4x Salesforce Certified Consultant (Pardot, Salesforce Admin, Sales Cloud); W3 Schools Certified JavaScript, HTML & CSS Developer; Adjunct Continuing Education Professor: Workforce Development – South Sea; Microsoft Partner Learning Community Contributor: Speaker & LMS Developer; Awarded Salesforce Marketing Champion 2020.

Leah Knapp

Leah is the Senior Director of Hilton Grand Vacations and oversees the content marketing strategy. She has more than 20 years of experience developing and executing on public relations, social media and digital marketing campaigns in the education, financial services and hospitality industries, primarily for Fortune 500 and other publicly traded companies.

​Leah is a storyteller at heart and strongly believes that the best content marketers know how to marry the art of storytelling with the science of data and measurement.

Stephene Klein

Stephene Klein is a trailblazer whose academic and professional journeys stand as a testament to her relentless pursuit of excellence. She holds three master's degrees - an MBA, MPH, and MPHA - from Everglades University, Boca Raton, FL, where she graduated summa cum laude, marking her place at the pinnacle of her class with an unrivaled 4.0 GPA. This academic titan not only delivered the Graduate Commencement keynote address, inspiring a crowd of over 1,000 attendees, but she is also a notable faculty member guiding the next generation of leaders. Her profound insights and wealth of knowledge have shaped countless C-suite executives, fostering excellence and innovation on a global scale.

Outside of academia, Stephene has consistently made a global impact. She is a Gold Medalist, Storytelling Writing Award Winner (2024), and the recipient of the Global Vision Award for Brand Strategy (2023). She was also the featured cover story of South Florida Magazine (2021), and has etched her place in the global business echelons. Her dynamic role at Zschool, saw her spearhead over 500+ Advisory Board meetings, annually, shaping the strategic direction for over 10,000 CxOs and senior executives worldwide.

With 20+ years of award-winning business development and engagement marketing experience, coupled with 15+ years of senior leadership roles, Stephene consistently drives sustainable revenue growth for leading global companies. Her extensive experience across multiple domains, including sales, marketing, and partnerships, and her well-established global network, position her as a catalyst for success in complex business environments.

Tiffany Craft

Tiffany Craft is a global business leader specializing in international expansion, strategy, marketing, and advertising. She has successfully driven growth for brands like Calvin Klein across Latin America, Asia, and Europe, leveraging cultural insights to boost international revenue.
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With expertise in strategic partnerships, retail, media, and entertainment, Tiffany has developed innovative marketing initiatives that enhance brand engagement and visibility. Her ability to merge traditional and digital strategies has led to award-winning campaigns and impactful business growth. Tiffany excels in fostering partnerships, leveraging digital innovation, and integrating AI to enhance efficiency. A sought-after speaker and mentor, she champions a culture of belonging and strategic transformation in global business.​